Wednesday, December 9, 2009

Mutual Buzzing - Buzz Marketing by Being Others-Centered

Richard Phillips is an American hero. He is a living testimony of what being others-centered looks like. Not only did this brave Navy Captain give himself to the pirates as a hostage to save his Maersk Alabama crew, but he praised the Navy for its daring rescue mission.

"They're the superheroes," Richard Phillips said. "They're the titans. They're impossible men doing an impossible job, and they did the impossible with me. ... They're at the point of the sword every day, doing an impossible job every day. … I'm not a hero, the military is.”

When Phillips was rescued, his arms were bound. On Friday, abrasions and scabs could be seen on the insides of his forearms.
These are the marks of a true leader, a servant leader. He sacrificed for the sake of others. He considered others more important than himself. He risked his life to save the lives of his crew.

When I read stories like this, I am not only humbled but I'm inspired to try harder to be others-centered both personally and professionally.

In today's business world, many financial ships are sinking, yet I don't see many men like Richard Phillips around. It seems the worse the economy gets, the more self-centered we become. More and more businesses seem to have adopted an "every man for himself" mentality instead of looking for ways to be more helpful, going the extra mile for the sake of someone else and trusting that doing good by others -- especially when it comes at a tremendous sacrifice – will naturally get people talking about you. When you do good by others, people talk.

Instead of manufacturing ways to generate a buzz about your business, let your reputation of being others-centered create the buzz and get people talking about you.
It’s important to remember that doing good just to get something back is self-serving. We should do good because we care about people and want to offer the best of us that we can. To me, that might be the best reward of all.

To learn more about how New England Multimedia can help your business build online credibility, build strong visibility and build brand loyalty -- affordably – visit http://www.NewEnglandMultimedia.com or call us toll free at 888.409.1099.

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